+  COOPER_ROSEN











TIBOR KALMAN
Designing a Legacy





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SPRING 2024
 SOPHOMORE DESIGN STUDIO
INFOGRAPHIC/
VIDEO BIOGRAPHY/
WEB EXPERIENCE
Design Hero Project







This project explores the work and influence of Tibor Kalman, a designer known for breaking rules and challenging conventions. I chose Kalman as my design hero and created a book, poster series, website, and video, all tied together by a single design system inspired by his work. Kalman had no formal design education, and his instinct-driven approach led to bold, unexpected work.

He is often credited with introducing “shock design,” advertising pitched as anti-advertising, using surprise and discomfort to make people think. This project reflects on how his attitude reshaped advertising and design culture, decades ahead of his time.







TIBOR KALMAN

Posters + Zine












TIBOR KALMAN

Mobile Experience