Dopamine:
Design for Awareness
This project explores addiction as a pattern rather
than a moral failing, comparing chemical addiction
to everyday behavioral habits. Inspired by the fleeting
thrill of novelty, the work shows how dopamine-driven
behaviors create the illusion of progress while
delivering diminishing returns.
The project includes interstitial video bumpers, a
“scrollytelling” digital article, and a poster series
designed for wild posting. Together, these pieces
aim to make invisible psychological cycles
visible and relatable.
Spring 2025