+  COOPER_ROSEN












DOPAMINE
Awareness Campaign





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SPRING 2025
 JUNIOR DESIGN STUDIO  
HAND DRAWN POSTER/
INTERSTITIAL
BUMPER SERIES/
SCROLLYTELLING
 Design for Awareness:
Campaign Design







This project explores addiction as a pattern rather than a moral failing, comparing chemical addiction to everyday behavioral habits. Inspired by the fleeting thrill of novelty, the work shows how dopamine-driven behaviors create the illusion of progress while delivering diminishing returns.

The project includes interstitial video bumpers, a “scrollytelling” digital article, and a poster series designed for wild posting. Together, these pieces aim to make invisible psychological cycles visible and relatable.





Bumpers