Teotihuacán:
Identity System
This project involved creating a full visual identity
system for the UNESCO site of Teotihuacan. The
design draws inspiration from the site’s monumental
architecture, geometric forms, and astronomical
alignments, as well as pre-Columbian visual motifs.
The system balances historical respect with
contemporary clarity and was applied across signage,
museum materials, and café and gift shop items.
The goal was to create an identity that felt rooted
in history while remaining accessible to modern visitors.
Spring 2025