25 YEARS OF WIKIPEDIA
Identity System





Back

SUMMER 2025
 OGILVY, NY
INTERNSHIP
FULL VISUAL SYSTEM
Branding, Identity system, formats, etc.







Created a design system across Wikipedia’s sites, a visual system, icons, social posts and video formats for Wikipedias Upcoming twenty-five years celebration, Built collaboratively with Ian McDonald during my Ogilvy summer internship, the project combines code, design, and experimentation as we codesigned the design system and a custom image g puzzle generator built with p5.js that dithers images using Wikipedia’s 25 year puzzle piece logo.

The puzzle piece, was central the system created, both structurally and metaphorically as a base reflecting how small pieces of information, and individual editors and community members come together to create something larger, an anthem for wikipedias legacy humanities search for knowledge as the massive puzzle we are collectively piecing together.












25 YEARS OF WIKIPEDIA

Components